Independent PPC Specialist

More Qualified Leads From Google Ads

I help small businesses build and optimize Google Ads campaigns that generate qualified leads, phone calls, and customers — not just clicks.

Get a Free PPC Audit See How I Work

Google Ads | Campaign Strategy | Conversion Optimization | No guaranteed results — just honest, data-driven work

Problems I Solve

Common Google Ads Frustrations

If any of these sound familiar, a free PPC audit can help clarify what to fix first.

Spending on ads with few leads

Budget going out but qualified calls and forms aren't coming in.

Unclear what's actually working

No clear picture of which keywords or ads drive real results.

Showing up for the wrong searches

Wasted spend on clicks that never become customers.

Conversions aren't tracked

Calls, forms, and bookings aren't measured, so you can't optimize.

Uncertain campaign structure

Ad groups and keywords that don't match how customers actually search.

No ongoing optimization

Campaigns set up once and left, with no search-term or bid refinement.

Services

PPC Services

Focused entirely on Google Ads — from campaign setup to ongoing optimization and conversion.

Google Ads Campaign Setup

  • Campaign structure
  • Keyword research
  • Search intent analysis
  • Ad group organization
  • Ad copy
  • Negative keywords

Google Ads Optimization

  • Search-term analysis
  • Bid and budget optimization
  • Ad testing
  • Keyword refinement
  • Performance monitoring

Conversion Optimization

  • Landing-page recommendations
  • Conversion tracking
  • CTA optimization
  • Lead-generation improvements

Why Work With Me?

A Focused, Honest PPC Partner

PPC Focused

I specialize in paid search rather than trying to provide every digital marketing service.

Data Driven

Campaign decisions should be based on measurable performance and meaningful business outcomes.

Business Mindset

My operations background helps me understand that advertising needs to support the actual business — not just generate clicks.

Transparent

No fake promises, guaranteed results, or inflated claims. Performance depends on market, offer, competition, budget, website, tracking, and execution.

Process

A Simple 3-Step PPC Process

1

Audit

Review your current advertising, search presence, keywords, and conversion opportunities.

2

Build & Optimize

Create or improve campaigns around relevant search intent and business goals.

3

Measure & Improve

Monitor performance, identify opportunities, and continuously optimize the campaign.

Practice Projects

PPC Work

These are practice projects that show how I think about Google Ads — from keyword strategy and campaign structure to ad strategy, conversion, and optimization. They are not client results.

Practice / Demo Project

HVAC Lead Generation — Google Ads Campaign

Practice / demo project — created to demonstrate my PPC thinking. Not actual client work, and not real performance data.

Business Objective

Generate service-call leads for a residential HVAC company during peak cooling and heating seasons.

Target Audience

Homeowners experiencing AC or heating issues who need fast, local repair or replacement.

Keyword Strategy

ac repair near mehvac repairair conditioning serviceemergency ac repairfurnace repairhvac contractor

Campaign Structure

HVAC Campaign
Emergency Repair
AC Repair
Heating Repair
Maintenance

Ad Strategy — Example Search Ads

Ad

yourbusiness.com

/ac-repair

Fast AC Repair in [City] | Same-Day HVAC Service | Book a Technician Today

Licensed techs available now with upfront pricing.

No surprises. Call or book your appointment online today.

Ad

yourbusiness.com

/emergency

24/7 Emergency HVAC Repair | Fast Response in [City] | Get Your AC Running Today

Emergency repairs when your system stops.

Licensed, local technicians ready to help. Call now.

Negative Keyword Strategy

diypartswarrantyjobscareersclassestrainingwholesale

Geographic Targeting

A 30–40 mile radius around the service area, excluding regions outside coverage.

Landing Page Strategy

A dedicated repair page with click-to-call, a clear service-area list, trust signals, and a short lead form.

Conversion Strategy

Click-to-call, form submissions, and booking confirmations, with call tracking numbers per campaign.

Optimization Strategy

Weekly search-term reviews, ongoing negative-keyword additions, and bid adjustments by device, location, and time.

KPIs Monitored

Cost per leadCost per callConversion rateLead volumeSearch-term relevance

Metrics to monitor — not actual performance figures.

Lessons Learned

Emergency and 'near me' intent convert best for urgent repairs; tight geo-targeting and a strong negative-keyword list keep budget from leaking to DIY and job-seeker searches.
Practice / Demo Project

Chiropractic Lead Generation — Google Ads Campaign

Practice / demo project — created to demonstrate my PPC thinking. Not actual client work, and not real performance data.

Business Objective

Drive new-patient appointments for a local chiropractic clinic.

Target Audience

People searching for relief from back or neck pain or actively seeking chiropractic care.

Keyword Strategy

chiropractor near meback pain treatmentchiropractic adjustmentlocal chiropractic servicesneck pain relief

Campaign Structure

Chiropractic Campaign
New Patients
Back Pain
Adjustments
Inquiries

Ad Strategy — Example Search Ads

Ad

yourbusiness.com

/new-patient

Chiropractor in [City] | Relief for Back Pain | Book Your New Patient Visit

Gentle, personalized chiropractic care.

Same-week new-patient appointments available. Request your visit.

Ad

yourbusiness.com

/back-pain

Back Pain Treatment [City] | See a Chiropractor Today | Personalized Care Plans

Find relief from back and neck pain.

Licensed chiropractors, flexible scheduling. Book online now.

Negative Keyword Strategy

schooldegreejobssalarybookscourseadjustment tools

Geographic Targeting

The clinic's local area and a practical drive-time radius around it.

Landing Page Strategy

A new-patient page with a booking form, insurance and offer details, and provider credibility signals.

Conversion Strategy

Appointment bookings, new-patient form submissions, and calls to the clinic.

Optimization Strategy

Search-term refinement, ad rotation by condition, and landing-page tests to improve booking rate.

KPIs Monitored

Cost per new patientBooking rateCall volumeForm conversions

Metrics to monitor — not actual performance figures.

Lessons Learned

Condition-based ad groups (back pain, adjustments) outperform generic 'chiropractor' terms; the booking-page friction matters as much as the ad copy.
Practice / Demo Project

Roofing Lead Generation — Google Ads Campaign

Practice / demo project — created to demonstrate my PPC thinking. Not actual client work, and not real performance data.

Business Objective

Generate qualified leads for roof repair and replacement.

Target Audience

Homeowners with roof damage, leaks, or a roof that needs replacement.

Keyword Strategy

roof repairroofing contractorroof replacementemergency roof repairroofing contractor near meroof leak repair

Campaign Structure

Roofing Campaign
Emergency Repair
Roof Repair
Roof Replacement
Contractor

Ad Strategy — Example Search Ads

Ad

yourbusiness.com

/roof-repair

Roofing Contractor [City] | Fast Roof Repair & Quotes | Free Roof Inspection Today

Licensed, insured roofers you can trust.

Same-day inspections for storm and leak damage. Get a free quote.

Ad

yourbusiness.com

/emergency

Emergency Roof Repair | Storm & Leak Specialists | Available Across [City]

Fast response for emergency roof repairs.

Tarping, inspections, and repairs. Call now for priority service.

Negative Keyword Strategy

diysuppliesmaterialsjobscareerswholesale shinglesclasses

Geographic Targeting

Service-area counties or a radius, with attention to storm-affected regions where relevant.

Landing Page Strategy

An inspection and quote page with a lead form, before/after work, trust badges, and click-to-call.

Conversion Strategy

Inspection requests, calls, and form leads, with value tracked per lead source.

Optimization Strategy

Search-term pruning, geographic bid adjustments, and seasonal ad copy for storm periods.

KPIs Monitored

Cost per leadCost per inspectionLead qualityConversion rate

Metrics to monitor — not actual performance figures.

Lessons Learned

Emergency and storm-related terms justify higher bids seasonally; lead quality depends on qualifying inspection intent versus tire-kickers.

Free PPC Audit

Get Your Free PPC Audit

Not sure whether your Google Ads campaigns are working as efficiently as they could? I'll review your current search presence and identify practical opportunities to improve your campaigns.

What's Included

  • Search presence review
  • Keyword and search-intent review
  • Campaign structure review
  • Conversion opportunities
  • 3 actionable recommendations

No obligation. I'll only use your details to prepare and share your audit.

FAQ

Common Questions

Ready to Find Out What's Holding Back Your Google Ads?

Request a free PPC audit and get three actionable recommendations to improve your targeting, campaign structure, search intent, or conversion process. No obligation.

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JMartin Digital— PPC / Google Ads Specialist
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