PPC / Google Ads specialist focused on search strategy, campaign structure, conversion tracking, and continuous optimization.
Campaign Performance
Google Ads — Search
12.4K
860
5.4%
$24
Available
I'm currently pursuing opportunities in PPC and paid search where I can apply my Google Ads knowledge, analytical thinking, and business operations experience while continuing to grow as a digital marketing professional.
PPC Case Studies
Explore examples of how I approach Google Ads campaigns, from keyword strategy and campaign structure to ad creation, conversion tracking, and optimization.
This campaign is a strategic example created to demonstrate my PPC approach. It does not represent actual client results.
Objective
Target Customer
Keyword Strategy
Campaign Structure
Example Search Ads
yourbusiness.com
/ac-repair
Fast AC Repair in [City] | Same-Day HVAC Service | Book a Technician Today
Licensed techs available now with upfront pricing.
No surprises. Call or book your appointment online today.
yourbusiness.com
/emergency
24/7 Emergency HVAC Repair | Fast Response in [City] | Get Your AC Running Today
Emergency repairs when your system stops.
Licensed, local technicians ready to help. Call now.
Negative Keyword Strategy
Geographic Targeting
Landing Page Strategy
Conversion Tracking
Budget Considerations
Optimization Strategy
Expected KPIs / Metrics to Monitor
Metrics to monitor — not actual performance figures.
This campaign is a strategic example created to demonstrate my PPC approach. It does not represent actual client results.
Objective
Target Customer
Keyword Strategy
Campaign Structure
Example Search Ads
yourbusiness.com
/new-patient
Chiropractor in [City] | Relief for Back Pain | Book Your New Patient Visit
Gentle, personalized chiropractic care.
Same-week new-patient appointments available. Request your visit.
yourbusiness.com
/back-pain
Back Pain Treatment [City] | See a Chiropractor Today | Personalized Care Plans
Find relief from back and neck pain.
Licensed chiropractors, flexible scheduling. Book online now.
Negative Keyword Strategy
Geographic Targeting
Landing Page Strategy
Conversion Tracking
Budget Considerations
Optimization Strategy
Expected KPIs / Metrics to Monitor
Metrics to monitor — not actual performance figures.
This campaign is a strategic example created to demonstrate my PPC approach. It does not represent actual client results.
Objective
Target Customer
Keyword Strategy
Campaign Structure
Example Search Ads
yourbusiness.com
/roof-repair
Roofing Contractor [City] | Fast Roof Repair & Quotes | Free Roof Inspection Today
Licensed, insured roofers you can trust.
Same-day inspections for storm and leak damage. Get a free quote.
yourbusiness.com
/emergency
Emergency Roof Repair | Storm & Leak Specialists | Available Across [City]
Fast response for emergency roof repairs.
Tarping, inspections, and repairs. Call now for priority service.
Negative Keyword Strategy
Geographic Targeting
Landing Page Strategy
Conversion Tracking
Budget Considerations
Optimization Strategy
Expected KPIs / Metrics to Monitor
Metrics to monitor — not actual performance figures.
For Hiring Managers
Understand the product/service, customer, location, offer, competition, and business goals.
Separate high-intent searches from informational or low-value searches.
Create logical campaigns, ad groups, keywords, ads, targeting, negative keywords, and conversion tracking.
Track meaningful conversions rather than focusing solely on clicks or impressions.
Use search terms, conversion data, costs, ads, keywords, and other campaign data to identify opportunities for improvement.
Skills
Experience
Relevant PPC and digital marketing experience first, followed by other professional experience.
Company Name · Month Year – Month Year
Add your key responsibilities and accomplishments here.
Placeholder — replace with your real experience.
Company Name · Month Year – Month Year
Add your key responsibilities and accomplishments here.
Placeholder — replace with your real experience.
Resume link coming soon — contact me for a copy.
Supporting Experience
My operations background helps me understand that marketing ultimately needs to support real business objectives. It's helped me develop skills in:
Services
Focused entirely on PPC / Google Ads — strategy, management, and measurement.
Why Work With Me?
I specialize in paid search rather than trying to provide every digital marketing service.
Campaign decisions should be based on measurable performance and meaningful business outcomes.
My operations background helps me understand that advertising needs to support the actual business — not just generate clicks.
No fake promises, guaranteed results, or inflated claims. Performance depends on market, offer, competition, budget, website, tracking, and execution.
Free PPC Audit
A practical, no-obligation review of your Google Ads — focused on actionable opportunities, not fluff.
Identify potential issues and opportunities.
Identify opportunities around high-intent searches.
Show how campaigns could potentially be organized.
Identify potential improvements to calls, forms, bookings, or other meaningful actions.
Practical next steps you can understand and act on.
The audit is intended to provide useful recommendations and is not a guarantee of improved performance.
Free PPC Audit
Request a free PPC audit and receive three actionable opportunities to improve your targeting, campaign structure, search intent, or conversion process.
About Me
I'm Juan Martinez, a PPC-focused digital marketer with a strong interest in Google Ads and performance marketing. I enjoy analyzing search intent, building campaign strategies, and using data to identify opportunities for improvement. My background in business operations has also taught me the importance of understanding the customer, controlling costs, and connecting marketing activity to real business goals.
Contact
FAQ